Jim MacDonald and Rick Gowan pitching the Dragons' Den on CBC TV

After the Dragons' Den

December 15th, 2011

In the 24 hours since we landed in the crucible known as the Dragons’ Den, we’ve had a lot of wonderful feedback but the best was from Patti in Ontario who wrote about Chemistry: “Unlike the dragons, I’m not afraid.” Neither were we. That’s how we ended up on the Dragons’ Den this past May with barely a month of sales behind us. Now that the segment has aired, we’re allowed to talk about it – but we’ll let the Rare Earth game’s new fans talk for us:

Anne in Hamilton wrote:
“When my son was 8 all the parents at his school wondered why the games couldn’t be made to contain useful, accurate, information.”

Geneve in BC wrote:
I just saw your episode on Dragon's Den. I usually agree with the Dragons, but have to wholeheartedly disagree with them in your case. I am one of those adults that has always been intimidated by chemistry and feel that a game that gives kids the opportunity to learn about it BEFORE they learn to fear it is genius!”

Michelle in Ontario wrote:
“... My 12 year old daughter watched the show with me, and loved the idea of the game. When she heard the feedback you received, she looked at me and said that the Dragons had it wrong. She thinks the game sounds very interesting - and would be a great way to learn the 'patriotic table,' lol." Michelle continues that her daughter... "was on her laptop while watching the show, and immediately googled your game. As I type this email, she is perusing your website and trying to figure it all out. She is very interested in the game and in entering your contest to draw a new card!”

Nenja in Edmonton commented on Facebook:
"Very upset to see the Dragons response. I thought the game was great. These are the types of games that we as adults should offer our children so Chemistry isn't as scary and difficult as The Dragons thought it was. I would love this game for myself as I was a very photographic, psychomotor learner which could have used some of the analogies you used via the game."

Chris in Ontario wrote:
“Don't listen to those bull-headed Dragons. Anyone with a science ambition would love this.”

Mike in London, ON wrote:
“... We have an 8 year old and a 5 year old that know the first 40 elements and have alot of fun naming them. They thought your idea was a great one...”

Oscar in Washington state wrote:
"I have to disagree with the Dragons- this is a great idea for students trying to remember some of the rules of chemistry."

Noura commented on our Facebook Page
"Your game is awesome! The dragons don't know what they're talking about on this one! Great job, awesome idea! If kids can memorize all the info on Pokemon or whatever kinds of useless cards then why not your cool characters and actually learn something at the same time!"

Harry, a teacher in Ontario, wrote:
“…build a foundation, and just maybe you'll help tens of thousands of young people understand chemistry... and that, my friend, is significant payment of a different kind!"

We’ve heard anecdotes about university and high school students yelling at their television screens, up in arms against the Dragons’ opinion of Chemistry.

Best of all our Web site is getting 1000% more visits and our retailers, Boreal Northwest and the Dragons’ Den shop are all selling games.

Thursday evening, I called the Geek Chic Boutique in Fredericton, NB on the suggestion of a few girls who are students at the school where Rare Earth Game co-inventor, Rick Gowan, teaches. I began my cold call with Florence Hansen, the owner, and Florence instantly started talking as if we were already doing business. Florence said "the dragons are nuts" and the explained that... 2 hours prior to my cold call she had sent me a fax order for 24 games! LOL!

The feedback and attention that the Dragons’ Den has brought our new game has been tremendous and we are very grateful that our segment was chosen to air during the “holiday episode”. It’s a great kickstart for the Rare Earth Game going into 2012 and we couldn’t be more pleased with the outcome.

Rick and I want to extend our heartfelt thanks to everyone who have been so encouraging!

Happy Holidays to all!

Jim MacDonald and Rick Gowan
Co-inventors of The Rare Earth Chemical Element Card Game

Follow up blog post - December 21 - One Week Later

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